Our audience?

I think we should first choose a group as our main audience, then we focus the interface design regarding our group’s characteristics. For example, if we decide to create a web site (or something else) for children, we should develop web site that should be easy to use, ease to get information and attractive (cartoon-figured menus, etc.) for them. If we choose tourists as our primary group, we should create an interface so that tourists can find the information in a short time because they have limited time. And so on… That’s what I thought.